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Search Engine Optimisation

Helping Your Audience To Locate Your Website Using Unpaid Search Engine Results

Search Engine Optimisation is the term used to describe the strategies, techniques and tactics that we use to obtain a high-ranking placement in a search engine's unpaid results, thus increasing the number of visitors to your website.

With over one billion websites now crowded onto the world wide web, your site needs our help to stand out from the crowded internet

We use a variety of methods to increase the visibility of your website within search results. These include:

  • Installation of sitemap generator page software on your website. The resulting sitemap is uploaded to all the major search engines.
  • Cross linking between pages of the same website to provide more links to important pages. This can improve its visibility.
  • Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries because this will tend to increase traffic.
  • Updating content so as to keep search engines crawling back frequently which can give additional weight to a site.
  • Adding relevant keywords to a web page's meta data, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic.
  • URL normalization of web pages accessible via multiple urls, using the canonical link element or via 301 redirects. This helps to make sure links to different versions of the url all count towards the page's link popularity score.